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Advertising success rates survey

 

We recently asked a handful of our advertisers if they had kept a record of how many new clients they'd had from their advert in My Friend magazine. Their answers were very pleasing indeed!

 

Aaron Smith of AGS Decorating and Refurbishment Services, Huntingdon, said “Since I started I have had a total of 32 calls/emails and 9 of those have resulted in actual work and 4 of the people have had me back for further work already so I have been very happy with it.”
Averagely Aaron is getting 6.4 telephone calls or emails per issue of the magazine.

In a conversation with Jeremy Thornton of Cambridge Computers, Godmanchester, we said ‘How many calls did you receive in response to the advert, if I may ask?’
Jeremy replied ‘Well I haven’t really counted, just been too busy with all the work from the advert! I’d guess 3 or 4 a week’.
This averages out to a massive 24 calls per issue of the magazine (based on 3 per week).

Tracy Stratton of

 

Four Seasons Beauty, Godmanchester told us, "Since April we have had an average of 1.8 new clients with each issue from our advert in My Friend magazine."

This remarkable result is achieved with a very reasonably priced eighth page advert.
1.8 new clients per issue of the magazine.

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